Friday, July 21, 2017

Hear this hip hop take on Scandinavian Design

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Danish rapper and producer Frhetoric (a portmanteau of the name 'Frederik' and the word 'rhetoric') bridges the gap between mainstream and conscious hip-hop, by combining acerbic lyrics with fast-paced flows over dark, yet melodic instrumentals.

 

Watch the EP's title track 'Scandanavian Design' 

With an eclectic production style covering everything from boom bap and trap to D'n'B, dubstep and EDM, Frhetoric has produced for artists such as London-based Leah Vee and up-and-coming Kiwi R&B artist Rawiri James.

Combining style with substance, 'Scandinavian Design' not only celebrates Frhetoric's Nordic heritage, but also touches on the theme of being an outsider. Poking fun at stereotypical materialism, Frhetoric holds a mirror up to a culture obsessed with victimhood and privilege-checking.

Heavy drums and driving synths form the backbone of the record, which also features more exotic instruments like Icelandic goat horns, Danish vocal samples and roaring Viking chants.

Frhetoric on social media

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