Hip-Hop producer Pharrell Williams is the latest artist to try his hand in the liquor business, with the launch of a new drink in partnership with one of the world largest spirits maker, Diageo. Pharrell Williams is launching the drink named "Qream with a Q," which is due to hit shelves nationwide later this month. According to Pharrell, the new drink is an ultra-premium cream "liqueur." In addition to developing the taste of Qream, the Grammy award-winning producer also designed the bottle, the marketing and advertising campaign and will also act as the brand's cultural ambassador. According to Pharrell, everything about the drink is made to appeal to women. "Qream was created for contemporary women who work hard and want to relax with friends at the end of the day," Pharrell Williams told AllHipHop.com in a statement released today (July 15th). "I want them to reward themselves 'deliciously,'" Williams continued. "Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."
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