Marketing maven Steve Stoute will share the keys to his success in a new book titled "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy," that is slated to be released in September.The-320 page, hardcover book, which will be released through Gotham Books, draws from case studies conducted by his company Translation Marketing. The company, which counts Jay-Z among its shareholders, has created a number of successful campaigns for Fortune 500 companies like Reebok, McDonald's, State Farm, Bing, Verizon, Chevrolet and numerous other companies. "The Tanning of America" presents an insider's view on how Hip-Hop music in particular, has helped reinvigorate the American dream. Steve Stoute's book "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy," is due in stores on September 8th, 2011.
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